Press article 2020

How can we emphasize our assets instead of talking about "concealing" and "problem areas"?

Sabrina Schönborn and Laura Wacker have also had experiences like this. The two sisters from northern Germany run the underwear label SugarShape together. When Sabrina had the idea for her company eight years ago, one thing was immediately clear to her: "If I start a company, it will only be with Laura. "Because we both tick in the same way, because we have the same appetite for risk, the same courage and the same joy of entrepreneurship."

The company SugarShape on Boschstraße is actually all about women's underwear. [...]
Managing Director Sabrina Schönborn not only used her contacts in Asia to order huge quantities of protective masks, but has now passed them on for a good cause. [...]

SugarShape doesn't leave its customers alone and has even developed its own sizing system [...] Since April 2020, the new SugarShape headquarters of the online store founded in 2012 has been located in the silo of Harburg's inland port.

"No deal on DHDL - and still successful"Eight years after its launch, business is still going well: the company has 150,000 customers and monthly external sales are in the seven-figure range. [...]
50 employees work for SugarShape, and they have just moved into a new office with a view of the Elbe. The next step is the international expansion of the Curated shopping offer on.
SugarShape sends customers individually filled boxes with underwear, swimwear and sports bras.

The underwear label SugarShape has many curvy years behind it. The big breakthrough came with the show "Die Höhle der Löwen" and it has been on the road to success ever since. No wonder, as it offers lingerie for every figure in more than 70 sizes. Valerie bra set in a two-tone look: bra 69.90€,panty 24.99€

For as long as they can remember, the two sisters have shared a common emotional bond. One look is enough to grasp the thoughts and feelings of the other. Sabrina Schönborn and Laura Wacker felt like conspirators when they decided to found a lingerie brand together eight years ago. [...]