Responsibility - SugarShape for more sustainability in everyday life

Responsibility - SugarShape for more sustainability in everyday life

The topics of sustainability and environmental protection are omnipresent - and for good reason. Sustainable action and taking responsibility are essential to counteract the advancing climate change. At SugarShape, we have made it our mission to take responsibility and actively contribute to sustainability. With our "Responsibility" value, we are sending out a clear signal: We take responsibility for our tasks, the quality of our products and our fellow human beings. Because we only have one planet Earth - there is no second chance.


Sustainability permeates many areas of our lives. You have probably already asked yourself: "Living sustainably - what can I do?" From waste separation and conscious consumption to our choice of clothing, there are numerous options. This is where SugarShape comes in. We would like to High-quality, durable and more sustainable products so that you can live a little more consciously every day. But what exactly do we do?

Sustainability in the company - SugarShape goes green


We rely on more sustainable packaging solutions. Unfortunately, as an online store, we cannot manage completely without packaging, so we take care to make it as environmentally friendly as possible. For example, our packaging bags consist of at least 85 % from the renewable raw material sugar cane, which is obtained from the waste from sugar production. These so-called "SugarCane Bags" are 100 % recyclable and have lower CO2 emissions during production than conventional plastic bags. We also ship our products in cardboard boxes made from grass, which is sourced locally and in an environmentally friendly way from set-aside land. So if you receive a parcel from us soon, look out for the characteristic grain!

We focus on innovation

Since the end of 2023, we have been testing the so-called Reusable box. Perhaps you have already come across it yourself? If not, here is an explanation: In order to produce even less waste, we use reusable shipping boxes for the VIB Box. After receiving your order, you can send the box back to us (together with your return). It will then be reused as often as possible until it is too damaged to be used again.

...But it's not just the packaging that's important - of course the contents count too!

Sustainability in underwear and swimwear

We have been manufacturing our swimwear for many years, such as the collections "Valencia", "Monaco" and "Palma" from recycled fiberswhich are made from plastic waste fished from the sea or fabric scraps from cut-outs, among other things. Our underwear range also includes more sustainable options such as our bestselling bras "Pure Conscious" and "Liberty Conscious" from recycled fibers. But our efforts do not stop there: We also attach great importance to the value of our products. High-quality, long-lasting lingerie means less waste and more pleasure for our loyal customers. This is how we contribute to sustainability and offer products at the same time, that will accompany you for a long time - More pleasure for you, less impact on the environment.

Discover the Conscious collection

Fair working conditions

Sustainability is not the same as justice, but it is just as important. Because for us, responsibility also means ensure fair working conditions in production. We attach great importance to ensuring that the people who manufacture our products are treated humanely. This includes fair working conditions, a safe working environment and fair pay. We want our production partners to work under conditions that protect their health and well-being. This is the only way we can ensure that our products are not only more sustainable, but also ethical. By people, for people and made by people.


Establishing sustainability, living it at all levels and taking responsibility is a journey. Our efforts to promote environmentally friendly packaging, more sustainable products, innovative recycling programs and fair working conditions are just the beginning of this journey. Our goal is, continuously implement new ideasthat minimize our ecological footprint and at the same time offer high-quality, durable and naturally beautiful lingerie that you can enjoy for a long time.

Sustainability is essential to give the earth a future. That's why we invite you to be part of this journey towards a greener and more sustainable existence. Together we can make a difference, together towards a more sustainable future.

The most important facts at a glance:

  • Packaging bags made from at least 85% sugar cane
  • Cartons made from renewable raw material grass
  • Reusable reusable box within the VIB Box for less waste
  • More and more sustainable materials for swimwear and lingerie
  • Fair working conditions are important to us