Press article 2019

At the SugarShape online store, you simply enter your size and individual wishes and the "VIB Box" will be delivered to your home with a selection of lingerie. And you only pay for what you like. [...]

I don't even notice it when I'm running - and that definitely convinces me. By the way: I also ran the half marathon wearing this bra. It was the right decision! [...] Overall rating for the SugarShape sports bra: Very good

A study by SugarShape proves it: Around 80 percent of women are wearing the wrong bra. [...] The cups should enclose the entire breast. The straps should not cut in, the narrow back part should not be higher than the lower breast band.

[...] Bikini with palm print: SugarShape, set "Bali" ca.110 Euro

SugarShape Black classic: Black lingerie is the first choice when a woman wants to look sensual and seductive. SugarShape therefore presents "the little black dress" in large sizes. The "Meghan" balconette bra cups the breasts and creates a beautiful cleavage at the same time. The briefs with a mix of materials look just as chic.

Summer can come! Thanks to a large selection of shapes, colors and sizes, we are guaranteed to find the right beach buddy at Hamburg label Sugar Shape - for the perfect beach body... [...]

Dream couple: Pretty shade with feminine lace details: "Lynn" rosewood set

Swimsuit "Daria" approx. 80€

Finding the right bra can sometimes be exasperating and you feel lost in the lingerie jungle. That's why SugarShape will tell you how to find your exact size and how to know that the bra really fits.

For this purpose, the style consultant receives information about the products sold to a customer [...] in order to subsequently ensure error-free and fast dispatch of goods.

Dream couple: Pretty shade with feminine lace details: "Lynn" rosewood set

The two sisters have managed to create a very special SugarShape feeling that provides customers with the perfect bra, even in large sizes.

"In 2017, we were able to increase our turnover by 150%," says Schönborn. In 2018, the company was able to "significantly increase its turnover again".

We make no compromises when it comes to underwear! That's why SugarShape has a large selection of lingerie and swimwear in over 60 sizes. Bra "Lynn" rosewood (approx. 70€)

Inci Sencer now models in a nursing bra for the Hamburg-based lingerie company SugarShape.

"Now they not only sell their collections in their own online store, but also on the shopping channel QVC."

"Designer Laura Gollers explains how a bra provides support and shape"