Press article 2017

Sabrina Schönborn and Laura Gollers conquer the lingerie fashion market with their bra collections. The company of the sisters and business partners from northern Germany is growing.

The fact is: In Germany, the TV format has never had so many viewers, never had so many applicants, never had so many and such high deals, and never had so many founders from Hamburg. [...] The attention in the show alone generates sales. Example: SugarShape from
Stelle, which sells masses of bras in special sizes even without a deal.

"We received ten times as many orders as planned, which kept us on our toes for months," says founder Sabrina Schönborn. At the beginning of the year, they brought two other investors on board and have been increasing turnover ever since.

The bra is one of the most difficult items of clothing to design, as the size is made up of several measurements. Laura, founder of SugarShape, specializes in perfectly fitting underwear and advises every woman to first measure her regular size at home and then determine her sister size.

Never get the wrong bra size again? The SugarShape online portal is here to help: with over 60 different sizes in cute designs and a practical tool for finding the ideal size, there's something for everyone.

SugarShape produces its own lingerie collections and swimwear for women in more than 60 sizes. Customers can take their measurements at home and order individual sizes, which many women look for in vain in stores.

Crawling through the mud, overcoming obstacles and running 5 kilometers - all for a good cause [...]. An enthusiastic sponsor was found in SugarShapes from Fliegenberg, and the 12 women are already certain: "We'll be back in 2018! Together we're going to fight cancer!"

However, a failed deal does not rule out success. Sabrina Schönborn and her sister Laura can confirm this.

Together with her sister Laura Gollers, Schönborn founded the online lingerie store "SugarShape" in 2012 and faced the lions last year.

SugarShape's collection, which already includes more than 50 different bra models, does away with the classic cup sizing system that confuses many women. When choosing a bra, SugarShape customers simply fill out a questionnaire in the online store. Here, among other things, various measurements, the breast type and the
preferences for materials and the actual underwear. Suitable models from the SugarShape collection are then suggested based on this information, which customers can then choose from.

Business has been booming since the show. Sabrina: "24 hours after the broadcast, we had 17,000 orders and half a million visitors to our website!"

Wear shoes that don't fit every day? Never! A bra that doesn't fit? That's what most people wear. Start-Uppers Laura Gollers and Sabrina Schönborn want to change that - and explain how to find the right bra.

So many women wanted to try our VIB Box! We received ten times as many orders as planned, which kept us on our toes for months.

Laura Gollers founded the underwear label SugarShape together with her sister Sabrina and explains [...] exclusively on Stylight which underwear highlights we can look forward to in fall/winter 2017/2018.

Vanezia has designed a delicate lingerie set in pink with lots of lace, decorated with chic gray bows, a bra and two matching panties. Vanezia reports: "It was important to me and Sugarshape that we make a bra that fits every woman, that every woman finds beautiful and, above all, that every woman feels comfortable in. We also chose two cuts for the panties that fit every woman and flatter problem areas, especially the high waist panties. And I love lace! It's sexy and sensual and every woman feels beautiful in it."

Sabrina and Laura present the perfect bikini for different types of women.

By precisely measuring the breast and underbust area, the bra fits perfectly and is customized for each individual.

What makes a good bra? In addition to the size, high-quality materials and a sophisticated cut are very important. The underbust band should be powerful and fit snugly against the body so that the breast can be optimally supported.

The cultural scientist knows: "Many women have a preconceived idea of cup sizes. This goes so far that some wear a 90 A, but in reality would need a 70 E. They don't even see themselves in this size." This is also due to the fact that cup sizes are as strongly emotionalized in society as dress sizes. More and more women would like to fit into XS - and are terrified of XL.

The model Jule presented various new products and was living proof that the bras and panties fit perfectly. She also explained where most of the bra's weight should be and why the hook fastener actually has three rows at the back. When buying a new bra, it should fit snugly at the widest point at the back. This is because the elastane gives way after a while and the side stays can be made narrower individually.