"Every woman's lingerie drawer should be versatile – just like us: sometimes more cherry, sometimes more lemon. In my collection with SugarShape, women can feel completely comfortable both in everyday life and in those moments when things get exciting."
Individual bra selection for you by experts, preferably from the Paula Lambert collection
Try it on comfortably and safely at home.
Free shipping and returns – no subscription required
No obligation and on account – you only pay for what you keep.
Your experiences
Finja
(Mail to SugarShape)
1 week ago
I just opened my order and noticed that the bras weren't individually wrapped in small plastic bags. Great! No extra plastic waste! I just wanted to thank you for your efforts to reduce waste.
Anja
(Mail to SugarShape)
3 weeks ago
Thank you for your fantastic service. I'm always thrilled when I order from you. I love buying my bras from you, and have been exclusively doing so for quite some time now.
Why? Because you provide amazing service. When I ordered a bra in the wrong size with my last order, you emailed me before shipping, and I was able to get the correct size. With my current order, you automatically sent me the Aira bra one cup size smaller, as it apparently runs large. And what can I say? It fits perfectly.
I will never order my bras from anywhere else again.
Doreen
(Mail to SugarShape)
3 weeks ago
Both the advice and the entire process (shipping, return, exchange for a bra box) are truly sensational. Kudos for that.
Jennifer
(Letter to SugarShape)
9 weeks ago
The selection was truly special and chosen with great taste – you can immediately tell how much attention to detail went into it.
Diana
(Mail to SugarShape)
9 weeks ago
I would like to leave you a big, personal compliment. For people with special or changing sizes, it is often difficult to find bras that fit well and still look beautiful. For a long time, I felt exactly the same way: I often chose something simply because it more or less fitted – even when I didn’t actually like it.
Even personal fittings in department stores were sometimes helpful, but in the end they rarely truly matched my needs or my taste. With you, it’s completely different. Your bras fit me through every phase of my body, and I genuinely feel comfortable wearing them. You can really tell how much care, expertise and experience go into your products.
Shipping is fast, exchanges and size adjustments are uncomplicated, and returns are handled in a genuinely pleasant way. I wholeheartedly recommend you, because for the first time I truly feel well looked after. Thank you for doing your work in such a thoughtful, reliable and customer-friendly way.
Rahel
(Mail to SugarShape)
11 weeks ago
I’ve had problems for quite some time finding the perfect bra and was never truly happy with the options from other brands. Keeping one always felt more like a compromise than a real choice.
When I came across your website some time ago, I decided to give it a try and ordered your VIB Box with absolutely no expectations.
What I immediately liked was being able to enter my exact measurements, add personal notes and explain what I was looking for and what mattered to me. Still, I have to admit that I didn’t expect much – I rather assumed that, at best, there might be one bra in the box that I would reluctantly make do with.
When the box arrived (by the way, another compliment for the fast delivery) and I saw what was inside, I was honestly shocked. I thought there was no way any of it would fit me – everything looked far too big.
I quickly realised how misleading that impression was and that I had clearly been buying the wrong bras – or at least the wrong sizes – for years. As an adult woman, you simply can’t keep wearing what you wore as a teenager.
Every single bra fit perfectly. And I really mean perfectly: full coverage of the bust, the centre gore lying flat, comfortable straps and an underband that didn’t dig in at all.
I will definitely continue ordering my bras from you, especially as the box service is such a wonderful and stress-free option when you’re not quite sure yet what you’re looking for or what you want.
Susann
(SugarShape Chat)
13 weeks ago
I would like to comment on these outstanding bras. I have already ordered my fifth VIB box and am always as excited as a little kid when it arrives. The last box, which arrived today, was by far the most beautiful. How can anyone have such beautiful bras? It's not easy for larger women to feel comfortable in lingerie. I would like to thank you from the bottom of my heart. I am a very large woman and, before I discovered your bras, I could never find the right ones. Now I feel beautiful! I love your fashion. They are so beautiful and comfortable to wear, they make my large breasts look great and they hardly wear out. Thank you so much.